Positioning a campaign, project, or brand with audiences is a layered process. It’s as much a matter of understanding one’s periphery as it is knowing what one wants to say. Doing all of this in an increasingly fraught world poses enormous challenges. It also poses critical points of intervention; opportunities to showcase authenticity, integrity, and purpose.

Having cut my teeth working in grassroots social movements and organizing, the economy of improvising with minimal resources for maximal storytelling impact is my wheel house. It’s also a wildly flexible and transferable way of doing things. Presentation development, event coordination, PR, social impact/ESG reporting, editorial — the possibilities are practically endless.